OVERVIEW
Benefits
CapTour
The project consists of actions that have as a goal to strengthen SMEs’ support system in order to improve entrepreneurship conditions in the value chain of tourism. This will be achieved by actions tailored to those aiming to start a business and to those who are already active.
Actions of the project, such as the partnership opportunity e-platform will provide business support via published project outputs for those who want to start a business while networking for SMEs will be easier since networking opportunities will be hosted.
Sectoral round tables and business forums will be realized in order for potential entrepreneurs to have access to sector know-how and support in generating business ideas. Also, potential entrepreneurs will gain know-how via their participation in training, consulting and mentoring actions. Special attention will be given to new and newly established SMEs, since via the project the needed skills for business success will be provided and the SMEs’ support will be enhanced.
The following factors will be affected:
- Organizational factors such as managerial skills, marketing skills and financial resources via capacity-building actions focusing on organization and management, with emphasis on financial management. Also, guides will be produced on how to design a new product/service and a startup–fundraising guide.
- Network factors: Via the realization of forums, round tables and thematic workshops networking opportunities in the CB area will be enhanced.
- Technological factors: Activities will be implemented targeting to the enhancement of skills in IT use and e-marketing.
The target group will be able to:
- Adopt best practices about financial instruments, sustainable tourism and tourism-led growth models in practice.
- Adopt trends regarding innovation, extroversion and CSR.
- Make strong collaborations and expand beyond the CB area.
- Better manage their businesses with an emphasis on financial management, IT use and introduction of new services and products.